The process started with in-depth market research, analyzing the competitive landscape of shower drainage systems. Wiper’s variety of products and their prestigious recognitions at trade fairs and in consumer quality rankings provided a solid foundation for the redesign.
A key aspect of this project was reorganizing the website’s structure. The aim was to enhance clarity and ease of navigation, making it more intuitive for users to find products and information. Part of this involved developing a comprehensive content strategy. This strategy focused on creating a repository of graphical materials for sales representatives, encompassing everything from product specifications to promotional materials.
For this project, WordPress was the chosen platform for website development and content management. Graphic design and material creation were handled using Adobe Photoshop and Illustrator. Additionally, Google Analytics was utilized for tracking website performance and user interactions.
The outcome of this project was a complete website redesign that prioritized user-friendly navigation and professional aesthetics. It included an improved information structure that enhanced the user’s ability to find and understand product offerings. Furthermore, a comprehensive repository for sales representatives was established, providing easy access to all necessary marketing and graphical materials.