CASE STUDIES
LOFTA E-Commerce Website
Case Studies
Lofta E-Commerce Website
The „Lofta” project is a UI design initiative focused on enhancing my skills in creating intuitive and visually appealing interfaces using Figma. This project revolves around designing a furniture e-commerce website for a brand that specializes in online furniture sales. The goal was to create an attractive and easy-to-navigate platform that allows users to explore products effortlessly while ensuring that the website maintains a modern and minimalist aesthetic.
Author | Bartłomiej Biegun |
---|---|
Services | UI Design |
Used Apps | Figma, Miro, Adobe CC |
The Project
The Lofta project aimed to craft a seamless shopping experience by designing three key sections of the website: the homepage, product category page, and individual product page. Each page was meticulously created to prioritize user experience, keeping in mind the brand’s clean and minimalistic style. The design reflects simplicity, comfort, and accessibility, mimicking the attributes of the furniture products that the brand offers.
Development Opportunities
While developing the Lofta project, I focused on improving key UI skills, including layout organization, color theory, typography, and button placement for optimal user engagement. The process gave me an opportunity to work with modern design trends such as minimalism, clear call-to-action buttons, and responsive design principles for a clean, cohesive look across multiple devices. It also helped me fine-tune my attention to detail, ensuring that the website feels smooth and intuitive from the user’s perspective.
Looking ahead, the next stages of this project will include usability testing and interaction design to further enhance user engagement. This process will allow for refining elements like hover states, transitions, and micro-interactions to elevate the overall shopping experience. There is also potential for expanding the project by adding features such as product filters, personalized product recommendations, and a streamlined checkout process.
Project in Detail
The Lofta project covers the following pages:
- Homepage: This is the entry point for users, featuring hero sections showcasing furniture collections, a product highlight carousel, and links to various categories. The design emphasizes a blend of functionality and visual appeal, using clean, inviting imagery to set the tone of the brand.
- Product Category Page: This page offers a structured layout where users can browse different types of furniture. Clear filters allow for easy sorting, and each product is displayed with its price, rating, and a quick 'Add to Cart’ button. The page is organized to encourage users to explore further, providing a smooth browsing experience.
- Product Page: The individual product page focuses on displaying the product details, including high-quality images, detailed descriptions, pricing, and reviews. Key information is presented clearly, ensuring users have all the details they need to make informed purchasing decisions. „Related products” are also displayed to encourage continued browsing.
Lofta E-Commerce Website
Project Name: Lofta E-Commerce Website
Duration: September 2024 – Ongoing
Research Phase: Desk research included competitor analysis of leading online furniture retailers like Wayfair and IKEA, focusing on user behavior and interface trends in the e-commerce sector.
Design Phase: Developed multiple wireframes and high-fidelity mockups in Figma, iterating through feedback loops to optimize the user flow and enhance the visual hierarchy.
Key Insights: The research identified a need for a simplified navigation structure and a user-friendly product filtering system to address the potential challenges faced by users when browsing large product categories.
Tools Used: Figma (for wireframes and high-fidelity mockups), Miro (for user journey mapping and brainstorming), Photoshop (for image editing and product mockups).
Prototype Development Tool: Figma
Core Features:
- Clean, minimalist homepage layout with featured products and navigation to key product categories.
- Well-structured product category pages with easily accessible filters (by price, brand, reviews, etc.).
- Intuitive product pages showcasing high-quality images, detailed descriptions, and customer reviews.
- Quick and seamless ‘Add to Cart’ functionality on all product listings.
- Clear call-to-action buttons for efficient navigation and purchase flow.
Website Integration: Designed as a fully responsive web interface to integrate seamlessly into the existing Lofta e-commerce ecosystem, ensuring a cohesive user experience across all devices.
Mockups: Multiple mockups created for various sections of the website, including the homepage, product category page, and product details page, with a focus on real-time product updates and easy-to-use filters.
Role: UI Designer
Outcome: The project is currently in the design phase, with high-fidelity prototypes completed and ready for usability testing. The next steps involve gathering user feedback and making further refinements based on the findings to create an even more intuitive and visually engaging e-commerce platform.
This Project is in Progress...
The Lofta project is currently in its design phase, with additional features and refinements planned in the future. I will continue to iterate on the design based on feedback, testing, and evolving design trends. Future updates will include mobile responsiveness, enhanced interactions, and more comprehensive e-commerce functionalities to further improve user experience and drive conversions.